Poochini was a true labor of love. The story I wrote and developed is based on my late Italian grandmother and her dog, Annie.
Sometimes the bond with a dog is so strong that even the most committed pet parent might not realize their extra love is adding extra pounds. In an animated short film in collaboration with former Pixar director Colin Levy, a dog named Poochini helps Camilla fill a major hole in her life—and she returns the favor by feeding the love with food that can help Poochini lose the weight.
Awards: Effie – Global Finalist (Health & Wellness ), Effie – Bronze (Pet Care), LIA – Silver (Health & Wellness Campaign), LIA – Bronze (Animation), LIA – Bronze (Film), LIA – Bronze (CGI), Clio – Health Bronze (Film Campaign), Clio – Health Bronze (Film Craft Animation), Addy – National Gold (Animation), AICP – Shortlist (Animation)
As part of the Hills “Feed the love. Lose the weight.” campaign, we developed a cat driven story as well. A cat named Moto helps her pet parent cope with a sudden change in her life—and she returns the favor by feeding the love with food that can help Moto lose the weight.
Awards: Effie – Global Finalist (Health & Wellness ), Effie – Bronze (Pet Care), LIA – Silver (Health & Wellness Campaign), LIA – Bronze (Animation), LIA – Bronze (Film), LIA – Bronze (CGI), Clio – Health Bronze (Film Campaign), Clio – Health Bronze (Film Craft Animation), Addy – National Gold (Animation), AICP – Shortlist (Animation)
Miami’s Marine Stadium was a cultural icon in Miami for 30 years, before it was closed by Hurricane Andrew in 1992. Heineken wanted to bring this forgotten venue back to the people of Miami, but knew it couldn’t do it alone. We created a breathtaking stop-motion graffiti animation film using the stadiums walls as our canvas. Started a crowd-funding initiative to help fund the renovation. For those not in Miami, the entire stadium was captured using 360 sphere cameras so people could virtually tour the stadium. Awards: Cannes Lion – Shortlist (Outdoor), Cannes Lion – Shortlist (Film), Webby – Finalist (Corporate Responsibility), Webby – Finalist (Integrated Campaign), Clio – Bronze (Brand Partnerships & Collaborations)
In just 35 days we created a bar of soap designed to save lives - which included educational materials on proper hand- washing techniques. With the help of our partners at The World Health Organization, Unicef and DHL, our bars of soap reached 100 million people in 28 countries and our awareness campaign educated 1.5 billion people in 88 countries.
Awards: Cannes Lion – Shortlist (Sustainable Development), One Show – Shortlist (Sustainable Development)
There’s never been a better way to sing about diarrhea, EVER. A new hit single just launched letting everyone know there’s a way you can sing and dance your way to 5 symptom relief with your favorite smooth, pink, tummy talker, Pepto Bismol.
Before Heineken Light, brewed with Cascade Hops, people said it was impossible to have great-tasting light beer. Well, they also said it was impossible for Neil Patrick Harris to skip his own ad.
My team and I developed and implemented the launch campaign and app for Citi Bike. The global financial meltdown hit Citis reputation hard, nowhere more so than in its hometown, New York. In 2012, Citis brand health was the lowest among New York's top 6 banks. A progressive idea was needed to win back the hearts and minds of New Yorkers. The answer? Citi Bike. Pre-launch, the program faced skepticism and accusations of buying New York. But we converted even the most hardened cynics. This is the story of how Citi overcame the naysayers to revive its reputation and Win Back New York with bikes.
Awards: One Show – Gold (Product Integration), One Show – Silver (Use Of Technology), One Show – Bronze (Integrated Branding), Webby – Finalist (App), Mashy – Gold (App), Effie – Silver (Good Works)
With 1% cash back on purchases and 1% on bill payments, the new Citi Double Cash Card brought two ways to earn cash back together in one card. So, we wondered what the world would look like with more never seen before 2-in-1 combination.
Awards: Midas – Gold, Digiday – Gold, FCS – Gold, Mashy – Finalist
After so much time apart, getting back together feels a bit weird..yet amazing. What better way to show off those awkward moments of getting back together post-pandemic than with stop motion, mixed with some fruit, and a Malibu.
Office Depot OfficeMax needed a way to prove its relevance with a new generation who spend most of their time on social. We took Elf Yourself, an iconic brand asset, that nobody associated with Office Depot OfficeMax and used it to revive the brand – by making it into an AR experience for the first time ever.
We put Elf Yourself right in your Facebook feed through a new-to-market alpha AR experience. One tap turned you, and up to one other person, into an elf in real-time, allowing each person to control how their elf danced through the use of simple facial gestures. Rotating your head moved your elf, while opening your mouth toggled between two of the hottest dances of 2018. And by switching to the world effect you were able to Elf your friends for the first time ever by throwing snowballs at them.
The champions around us are not always the star athletes but the unsung heroes who are out there everyday changing the perception of what a Real Champion looks like.
On International Women’s Day S&P Global used 549 bank notes, in 8 different global currencies to convey one powerful message: if the gender pay gap was closed, the global GDP would increase by 26%. But how do we get people to care about gender equality? By speaking in a language everyone understands: money. We redesigned 8 different global currencies to prominently display women to highlight how their economic value around the world affects us all, because #ChangePays
Colgate is all about optimism and amplifying the health and wellbeing of people around the world. When Covid-19 became a global pandemic we worked across Colgate’s brand portfolio to launch products around the world that would help people stay safe and healthy.
#ShareYourSmiles
During the beginning of the pandemic we generated a Colgate Global Share Your Smile campaign that reminded us even when we’re apart, anticipating someone else’s smile motivates us. The virtual connections between friends, families and co-workers, who now interact primarily over the phone or through the computer to celebrate birthdays, hold meetings, or to simply keep each other company, help us to continue to create memories, stay on task, and share another smile.
#ShareYourSmiles increased brand favorability by 91% and had over 141 million media impressions.
There’s no better way to show how easy it is to crush cravings with Metamucil than with an impaled gingerbread cookie.
The Google Pixel 4 had a camera unlike any other because it was built with legendary Annie Leibovitz.
To launch the phone this print campaign unveiled a series of portraits of individuals who are changing the landscape of their time. Using her Google Pixel exclusively, Annie created her first phone-first campaign. She encountered her subjects in the places they live and work and are inspired into action.
Heineken, the beer that’s enjoyed in the most cities around the world, has helped build support for innovative urban projects through its “Cities” campaign, which aims to make great cities even greater. Our out of home campaign embodied that spirit by highlighting Heineken in that city's tone of voice with non-traditional painted murals.
The summer out of home campaign was localized in New York, LA, Chicago, Miami and Houston.
During the Sochi Olympics we developed a campaign for Team USA in partnership with Citi. As a winter sports enthusiast it was incredible to work closely with these athletes. This campaign celebrated the athletes achievements and gave an Olympic spin to #FTW
President Trump is the first President since Richard Nixon to not release his tax returns. Three Congressional committees have the power to request the IRS to disclose his tax returns. It’s up to us to make sure they do.
We were fortunate to co-direct and write this short film with an extremely talented group of people concerned about having a sitting President who respects the office in which he holds.