In just 35 days we created a bar of soap designed to save lives - which included educational materials on proper hand- washing techniques. With the help of our partners at The World Health Organization, Unicef and DHL, our bars of soap reached 100 million people in 28 countries and our awareness campaign educated 1.5 billion people in 88 countries.
Awards: Cannes Lion – Shortlist (Sustainable Development), One Show – Shortlist (Sustainable Development)