Office Depot OfficeMax needed a way to prove its relevance with a new generation who spend most of their time on social. We took Elf Yourself, an iconic brand asset, that nobody associated with Office Depot OfficeMax and used it to revive the brand – by making it into an AR experience for the first time ever.
We put Elf Yourself right in your Facebook feed through a new-to-market alpha AR experience. One tap turned you, and up to one other person, into an elf in real-time, allowing each person to control how their elf danced through the use of simple facial gestures. Rotating your head moved your elf, while opening your mouth toggled between two of the hottest dances of 2018. And by switching to the world effect you were able to Elf your friends for the first time ever by throwing snowballs at them.