Colgate is all about optimism and amplifying the health and wellbeing of people around the world. When Covid-19 became a global pandemic we worked across Colgate’s brand portfolio to launch products around the world that would help people stay safe and healthy.
#ShareYourSmiles
During the beginning of the pandemic we generated a Colgate Global Share Your Smile campaign that reminded us even when we’re apart, anticipating someone else’s smile motivates us. The virtual connections between friends, families and co-workers, who now interact primarily over the phone or through the computer to celebrate birthdays, hold meetings, or to simply keep each other company, help us to continue to create memories, stay on task, and share another smile.
#ShareYourSmiles increased brand favorability by 91% and had over 141 million media impressions.